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Projects

— PROJECT NAME

Travelocity Seize your someday


— ROLE

Concept

Art Direction

Creative Direction


— DATE

2021

People often procrastinate because they are led to believe it's impossible to find a trip that's fit for them. To give people reassurance in the ease of travel we created a campaign that prompted them to Seize their someday and stop putting travel off for the future. 


This campaign consisted of OLV Social and multiple activations. It was part of a new business pitch and was created right after we won the account.

— PROJECT NAME

O.B. Original Badass


— ROLE

Concept

Art Direction

Creative Direction


— DATE

2020

O.B. has  always believed that best applicator is no applicator at all. But in the US some women feel more comfortable using one, to address this they created a product while sticking to their beliefs. Introducing the second best applicator.


By personifying the “controversial” finger AKA applicator as our main character we highlighted the products core beliefs while introducing the alternative new product. We used the finger across all media, and even replied to people thru social listening with a series of gifs and custom messages from the brand.


The best applicator is no applicator at all. 

But if you need to one we have the second best.

— PROJECT NAME

Coppertone Occasion Packs


— ROLE

Concept

Art Direction

Creative Direction


— DATE

2019

Communication in the sun care has been traditionally centered on beach and sports activities, consumer usage follows this pattern, even though these activities represent a small fraction of people's actual sun exposure. with 305% increase in skin cancer incidence over the last 20+ years behavior change is

urgent.


We decided to start telling our story right from the pack by selecting a series of typical outdoor activities and designing boxes around them. Then placing our existing products inside of them. 


The activation brought new visibility for the brand at Coppertone's regular store venues it even allowed us to expand the brand’s availability to other retailers.

— PROJECT NAME

COCA-COLA SHARE THE FAME


— ROLE

Concept

Art Direction

Creative Direction


— DATE

2018

In effort to adapt the worldwide Share a Coke campaign, We decided to share something more meaningful .Coca-Cola Puerto Rico's twist was to share a little something extra with upcoming artists and musicians – their fame. Exposing artist that did not have the means to a broader audience.


This was a fun /rewarding project taking an existing brand campaign and making it mean something bigger at a local cultural level.

— PROJECT NAME

GATORADE THE HEART OF PR


— ROLE

Concept

Art Direction


— DATE

2010

With Powerade being the main sponsors of the Pan-American Games we found a way to get Gatorade inside the games, through the heart of Puerto Rico's most beloved athlete, Jose Barea. NBA player, delegate chosen to carry the flag, and the country's hope for a gold medal.


We placed a strap on Barea's chest that measured his heartbeat, respiration, temperature, and activity. And assigned the heartbeats an emotional meaning: euphoric, enthusiastic, excited, and calm. The vitals

were transmitted LIVE through television and Internet and mobile, broadcasting Barea's feelings into every household, during the athlete's most emotional moments: when he carried the flag in the opening

ceremony and when he received the gold medal

— PROJECT NAME

SUSAN KOMEN 5WOMEN 5RACES


— ROLE

Concept

Art Direction


— DATE

2012

An Interactive mobile audio experience where 5 breast cancer survivors narrate the 5 stages of breast cancer they lived through while participants ran Susan G. Komen’s 5K event.